A Concrete Initiative to tackle challenges of sustainable construction

Brussels, 27 March 2014: Today, EU stakeholders gathered in Brussels to discuss sustainable construction and the challenges which will need to be tackled in the years to come. Under the auspices of The Concrete Initiative, representatives from the European institutions, the wider construction industry, NGOs and civil society met to lay the foundations of future dialogue on this issue.

The debate centered around the three pillars of sustainability, namely social, environmental and economic, as sustainable construction can only be achieved by balancing all three. By bringing together a variety of stakeholders The Concrete Initiative hopes to trigger a long term reflection process. In this respect, The Concrete Initiative hopes to engage EU authorities on how to stimulate construction through policy measures and standards that generate growth and innovation in a more sustainable way.

Concrete is the most widely-used construction material in the world, and part of our everyday lives. Its ubiquitous nature often means its features are taken for granted. The Concrete Initiative therefore also aims to increase awareness of its essential role to develop a more sustainable construction model for Europe.

Watch this space for the official launch of The Concrete Initiative on 27 May 2014!

About us: The Concrete Initiative gathers together the cement and concrete sectors. It is composed of CEMBUREAU (the European Cement Association) BIBM (the European Federation of Precast Concrete) and ERMCO (the European Ready-Mixed Concrete Organization). Its' aim is to engage with stakeholders on the issue of sustainable construction, from a concrete perspective. To learn more about us, please contact either Jessica Johnson: This email address is being protected from spambots. You need JavaScript enabled to view it. or simply follow us on Twitter!

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