Concrete sector launches new initiative to tackle challenges of sustainable construction

Brussels, 27 May 2014: Today, the European concrete sector gathered in Brussels to launch The Concrete Initiative.  Bringing together key stakeholders at EU level, the launch centered around a high level debate on sustainable construction.
 
Concrete and construction – an engine for growth
This initiative comes at a key time for Europe. Growth and jobs are high up on the political agenda and concrete, as a key component of the construction sector, has a lot to offer.  Construction is the largest single economic activity and the greatest industrial employer in Europe with some 20 million jobs. The concrete industry as a whole employs some 550 000 people in the EU, generating approximately €65 000 added value per employed capita per annum. With this in mind, the focal point of this launch event was a debate with EU stakeholders on key issues including the regulatory framework which is required to achieve Europe’s goals, as well as the need for local resources, local manufacturing and a local market. Concrete is a local business, employing local people. Money and investment in construction are pumped back into the local economy. The components that go into making concrete – aggregates, cement, and water - are also sourced locally. The production value also remains local.
The Concrete Initiative hopes to continue to engage with EU authorities on how to stimulate construction through policy measures and standards that generate growth and innovation in a more sustainable way.
 
Concrete: the backbone of sustainable construction
Concrete is the most widely-used construction material in the world, and part of our everyday lives. Its ubiquitous nature often means its features are taken for granted. The Concrete Initiative therefore also aims to increase awareness of its essential role to develop a more sustainable construction model for Europe.  
 
About us
The Concrete Initiative gathers together the cement and concrete sectors.  It is composed of CEMBUREAU (the European Cement Association) BIBM (the European Federation of Precast Concrete) and ERMCO (the European Ready-Mixed Concrete Organization). Its aim is to engage with stakeholders on the issue of sustainable construction, from a concrete perspective.  
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